By Fabienne Fredrickson
Once you've figured out who your target audience is, exactly what you provide and what problems you can help solve, it's time to figure out what they *really* need and where they "live."
Call a client or someone else in your ideal target group and ask if you can interview them over the phone or in person. Tell them you are expanding or improving on your services and would appreciate them being on your Research and Development Team. They'll most probably be honored you asked (especially if you tell them they are your ideal client) and you will hear everything you need to know, straight from the horse's mouth... without needing the cost of an expensive focus group.
Your assignment:
If the self-employed professional is your target audience, for example, select one of your most trusted self-employed clients or someone similar in your networking group and ask to sit down with them for lunch or a cup of coffee. Ask them what their *real* needs and critical challenges are, where they spend their time or what they read and how you can best help them. Not only will you get invaluable information, but you may also get a new client in the process...
© 2000-2006 Fabienne Fredrickson
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System™ and www.ClientAttraction.com, the proven step-by-step program to attract more clients, make more m’oney being self-employed, while having more time off to enjoy it all. To receive your F.R.E.E. Audio CD by mail and get weekly how-to articles on attracting more clients, visit www.ClientAttraction.com.
