By Fabienne Fredrickson
If you’re serious about attracting clients consistently, I believe you should use every single piece of marketing “real estate” you can. Whether you’ve been in business for one year or 22 years, when you’re marketing your business, you want to have systems in place that PULL in clients without you having to do much to make it happen.
It can even be as “little” as using your outgoing voice mail as a Client Attraction tool. One of the key things you can do to PULL people in that most people in business do not do, especially when they’re working from home, is have an outgoing message on your voice mail or answering machine that describes exactly what you do, and for whom.
The idea here is to have your voice explain what you do and how to give you referrals. So, instead of saying, “Hello, it’s Mary, leave a message,” you can say, “Hello, it’s Mary of so-and-so business, helping (insert target audience) who struggle with (insert common problem) achieve more (desired outcome).”
Once they know exactly what you do and for whom, don’t forget to list the best ways to reach you (other than phone): your e-mail address or your web address and your tag line, or invite them to visit your website. There are lots of different ways you can use your voice mail outgoing message as a way to get new clients. Remember to keep it relatively short or customers will not want to call back.
Here’s a version of mine, as an example:
“Hello you’ve reached Fabienne Fredrickson, creator of the Client Attraction System™ and ClientAttraction.com, where we help self employed professionals and small businesses attract more clients, in record time, every time. For more information or to grab your free report and weekly Client Attraction articles, please visit ClientAttraction.com. Please leave a message and I’ll call you back.”
You’d be surprised how many people over the years became my client, when all they had originally was my phone number. As a result of the voicemail, they all told me they went onto the website, signed up for the ezine, attended teleclasses, and after a while, wrote in to say they were ready to work with me. Not bad for a simple voicemail message!
My motto around marketing real estate? “If you’ve got it anyway, use it to attract clients!”
YOUR ASSIGNMENT:
Create an outgoing message that can also act as a marketing tool, if it is brief. Include your tagline and e-mail address if it is easy to remember, direct callers to your website, and make sure to tell them about your newsletter or list any upcoming workshops you are promoting. You’ll not only impress callers, you might just get a few new clients out of it.
Interested in more of these simple, highly effective marketing tools that attract new clients in the “real world?” Then consider getting a copy of the Client Attraction Home Study System™. It’s everything you need to know to create a marketing message that will appeal to the best clients for you. You’ll learn how to decipher what makes your business remarkable, how to create Raving Fans so you get clients to call YOU, and lots of other crucial techniques to help you fill your practice quickly, including how to put together a simple marketing plan that gets you clients and then putting it on autopilot so you can have fun again. You can read more about it and get a copy at www.TheClientAttractionSystem.com. (Why struggle when you can just attract clients easily?)
© 2006 Client Attraction LLC. All Rights Reserved.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System™ and www.ClientAttraction.com, the proven step-by-step program to attract more clients, make more m’oney being self-employed, while having more time off to enjoy it all. To receive your F.R.E.E. Audio CD by mail and get weekly how-to articles on attracting more clients, visit www.ClientAttraction.com.
