By Fabienne Fredrickson
Have you ever noticed how most businesses, especially independent professionals, promote their services? It's often by doing just THAT, promoting their services ("Let me explain to you about our services, program A, service B, and how much they cost.") But when you think about how YOU hire someone or purchase services, do you not look for someone who can solve your current problem? Who can take you out of the mess you're in? Who can save you from whatever's bothering you, and fast?
Self-employed professionals miss the mark when they "describe" the process of what they do, as opposed to talking about what problems they solve... Let me give you a personal example. When I have a computer virus keeping me from emailing my clients, I just want the problem SOLVED, fast, not really caring about anything that isn't directly related. And if your message has what I need now, I'll probably hire you, especially if I don't have to think too much about it.
Here's an example:
Promote services: I'm a business coach
Problem solver: I help independent professionals get more clients, in record time, without spending a lot of money.
Next time you look at your marketing materials, take a look at how you're positioning yourself. Then, tailor it to your target audience.
* Are you describing what SPECIFIC problems you solve?
* When networking, are you seen as someone with answers?
* Do people often say "Wow! I need you! Can I have your card?"
If not, you're probably losing potential new business.
© 2000-2006 Fabienne Fredrickson
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System™ and www.ClientAttraction.com, the proven step-by-step program to attract more clients, make more m’oney being self-employed, while having more time off to enjoy it all. To receive your F.R.E.E. Audio CD by mail and get weekly how-to articles on attracting more clients, visit www.ClientAttraction.com.
