By Fabienne Fredrickson
As human beings, we are all unique and different. As professionals (especially self-employed!) we all have something that sets us apart from everyone else, including our competitors and former classmates.
We may have a different idea of service, a product that has more benefits, a specialty or niche that we know better than anyone else... Whatever sets you and your business apart from others is crucial for you to identify and communicate. Why? Imagine one of your potential clients looking through the phone book and seeing 65 listings and ads for your category. How would you stand out? What would make them call YOU as opposed to the next listing?
Your assignment:
Be able to clearly communicate what your Unique Selling Proposition (old marketing term) is "whenever" speaking to a potential client, referral partner or even a current client! Grab a pad of paper and take some time to think about what you offer as opposed to what your competitors offer and write this down. Then go out there and educate your environment on what makes you unique in your field!
Clients will pay attention to this...
© 2000-2005 Fabienne Fredrickson
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System™ and www.ClientAttraction.com, the proven step-by-step program to attract more clients, make more m’oney being self-employed, while having more time off to enjoy it all. To receive your F.R.E.E. Audio CD by mail and get weekly how-to articles on attracting more clients, visit www.ClientAttraction.com.
