Think Like an Instant Billionaire

In sifting through emails from a recent R&D survey I launched, I read the responses, and honestly, I wanted to cry. Don't get me wrong. It's not that I haven't been aware that most solopreneurs have very low expectations of what could be made in self-employment (I've been at this for almost 9 years after all!), but I just didn't know how LOW. Until I got the responses to the following question: "What is the most amount of money you see yourself making as a self-employed person?" Not just this year, but EVER.

Close to 200 solopreneurs (mostly female) wrote in and shared with me their "Most-I'll-ever-make-in-a-year" numbers. What shocked me was that the number itself was really LOW and the majority of people wrote in numbers within a short range: between $50,000 and $75,000. Sure, a couple of them wrote in $150,000, but even THAT seemed like a far cry from what I *know* is possible, when you shift the way you work, get good marketing in place, create systems for everything, outsource, and set up leveraged and passive streams of income.

But what really got me choked up was they didn't BELIEVE it was possible and worse, some didn't feel they deserved it. Their MINDSET wasn't accustomed to thinking BIG, and truthfully that made me very sad, almost depressed. So I went about adding it to my Client Attraction coaching curriculum.

I had to find a way for them to stretch their thinking of what might be possible for them. Then I thought of an assignment I'd gotten years ago from my very first coach, Talane Meidaner, author of Coach Yourself To Success. Back when $3,000 a month seemed like a BIG goal for me to reach in my private practice, she asked me to pretend I was an instant billionaire. The goal was to expand what I believed was possible for me and to do it in just 5 minutes' time.

Essentially, this Billionaire Game was about tapping into my every wish, desire, dream, and hope I've ever thought about. Where I wanted to travel, what I wanted life to look like, what I wanted to have, how I wanted to set up my business. What I liked about this exercise is the 5 minute limit didn't allow me to think too much and instead to just do it.

So, I set my timer and frantically wrote down all the things I wanted for my life, and my business. It was a LONG list, and when I was done, it felt actually freeing to see what I'd written down. What I realized is many of the things on the list weren't that far of a stretch, and I could live many of them NOW, if I made a few changes. But it also got me to start dreaming and imagining BIGGER things for my life.

The coolest part is it helped me expand what was possible for me. Things aren't THAT out of reach and you can live a billionaire lifestyle now, which then feeds your mindset even more that you DESERVE to make mo.re.

When I look back at the list I wrote back then, it's really cool to see I'm pretty much living that exact life now. (Although I still don't have a live-in spa chef and haven't traveled to India and Vietnam for a month each yet, but those will come.) :)

Your Assignment:

Give it a try. This game will help you get past your restrictions around money. Grab a paper and pen. Imagine you've just become the billion-dollar lottery winner. Not just a million. You now have more money than you'll ever be able to spend.

The condition of winning; however, is you must write down 100 different things, whatever you want to be, do, or have on a piece of paper, and you have only 5 minutes to do so. So write fast, without over-thinking. Remember to write down every wish, desire, dream, and hope you can possibly think of.

Set the kitchen timer and see if you can come up with 100 different things. Don't worry about any practical considerations of your list. Don't let anything limit or stop you. You can do, be, or have anything you want. This is about expanding possibilities. Most of us start out way too small.

I promise you one thing. This will not only affect your mindset about what's possible for you, it will also affect your Client Attraction. The more you begin to LIVE like a billionaire (on whatever your budget is), the more Client Attractive you will become. Try it and let me know how it goes, OK?

Having trouble staying in the Success Mindset and believing you CAN make a whole lot more being self-employed? You're not the only one. The good news is, once you're shown how, it all becomes easy to implement, especially when all the tools, scripts, templates, and examples are handed to you on a silver platter. I will be diving deep into both the MINDSET and the MARKETING necessary for you to finally succeed, and it's all in my upcoming Client Attraction Marketing and Mindset Breakthroughs Workshop. Why struggle when you can just model a system that already works? Read the success stories here: www.ClientAttractionWorkshop.com.


© 2008 Client Attraction LLC. All Rights Reserved.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System™ and www.ClientAttraction.com, the proven step-by-step program to attract more clients, make more m’oney being self-employed, while having more time off to enjoy it all. To receive your F.R.E.E. Audio CD by mail and get weekly how-to articles on attracting more clients, visit www.ClientAttraction.com.

Turn Indecisive Prospects into Paying Clients

Imagine you've worked hard to market your services; you've attracted a prospective client, set up a "sales conversation" and gone through the whole sales process. Great job, but sometimes, no matter how hard we try, prospects don't always sign up on
the spot.

Sometimes, a prospect needs some time to make the decision on whether or when they'd like to start working with you. What I've noticed over the years is that when this happens, most always, the sale never happens, probably because life gets in the way and what's out of sight is out of mind.

Often, this means you've lost them for good. UNLESS you use some kind of method to get indecisive prospects to slide right into your practice, instead of slipping through your fingers. So I've come up with a fantastic remedy for this, which helps me and my students close the deal 97-98% of the times. If prospects don't bite on the 'sales' call, use what I call the "bookend" method. Here's how it works.

When a prospect tells me they need to talk to their spouse or needs some time to decide, or wants to ideally start in 2 months, I schedule a 5 minute "check-in" call with them (next Tuesday at 3pm, for example) so that we can follow up with each other without having to play phone tag or have to follow up with one another.

The great thing about this technique is that it puts a time limit in the prospect's mind as to when THEY would like to make the decision, and obviously, you let them choose when they'd like to have that 5 minute chat.

I essentially came up with this because I really dislike following up in this situation. It makes me feel like I'm chasing after them and I don't feel that this is Client Attractive. So instead, we agree that they'll call me on set date and virtually every time they do, and out of those times, they don't feel pressured, have had time to think about what we talked about, and are ready to make a decision to move forward. It's a great tool!

If for whatever reason they don't call during the time of your 5 minute check-in appointment, you can then call them or e-mail them asking if anything went wrong. This usually puts the prospect into a mode where they feel obliged to get back you, as they were the one who missed the appointment. Again, this is much more Client Attractive and ends up saving you a lot of time.

Your Assignment:

If a client doesn't sign up on the spot, make sure to bookend another date, so you don't have to follow up on each other for weeks. Use it as a "let's see where you are in your decision making process then." It works like a charm.

Having trouble with actually getting the prospect INTO the sales conversation in the first place? You're not the only one. The good news is, I've developed a way to close the sale 97-98% of the time and I share the entire process in my Client Attraction Home Study System™. I've outlined every Client Attraction technique in detail, and it's all there so you can start using it right away to get similar results. It's all step-by-step, not a big mishmash of things. So, you do step one, and when you're done with that, you move on to step two, and so on. SO easy. That's why my clients have gotten such great results from it. All the tools, scripts, templates, and examples are handed to you on a silver platter. You can get yours at TheClientAttractionSystem.com. Why struggle when you can just model a system t hat already works?

© 2008 Client Attraction LLC. All Rights Reserved.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System™ and http://www.clientattraction.com/, the proven step-by-step program to attract more clients, make more m’oney being self-employed, while having more time off to enjoy it all. To receive your F.R.E.E. Audio CD by mail and get weekly how-to articles on attracting more clients, visit http://www.clientattraction.com/.

How To Be Your Own Best Advertisement (Without Being Client Repulsive)

Entrepreneur Magazine called yesterday to get my take on how to be your own best walking advertisement without becoming offensive, off-putting or in people's faces. There's definitely a fine line between authentic self-promotion and being pushy. Today, I'll share with you one of the tips I shared with the editor for making people aware of your problem-solving resources, without becoming 'Client Repulsive'. The tip? GIVE GENEROUSLY.

It's easier to promote when you are GIVING something of high-value to a prospect. It's an approach of SERVICE rather than 'selling something' or trying to 'get something' from your prospect. GIVING is much more Client Attractive and takes the pressure off of the person (and yourself). Let's face it; people love to buy, but they don't like to be sold. So, make it easy on them by giving them something.

When working with private clients who want to quickly build a database of prospects and fill their pipeline consistently, we almost always create something called an "Irresistible Offer", something that has a high perception of value, offered at no charge. Something that will create the WOW factor and naturally PULL them in. For example, my website offers an audio CD at no charge on the home page. This is my version of the Irresistible Offer.

Instead of trying to explain my work at length to a prospect, which would turn someone off immediately, it's much easier to say something like, "Go to my website to order the audio CD at no charge and you'll also get a subscription to weekly marketing articles. My treat."

When you do that, two things happen. 1) There's a WOW factor that gets them excited. 2) They're often impressed that you would give something of such value at no charge, which makes you look even better in their eyes. And, 3) you let the high-content of your 'Irresistible Offer' demonstrate the value of what you offer, so there doesn't need to be any selling.

When you give good content at no charge, people automatically realize that this is just the tip of your iceberg and they'll get that your paid stuff will be even more valuable. It doesn't have to be a CD. It can be a special report, an audio download, a seminar or teleclass. Anything that has a high perceived value will work, as long as the content is very good. That way, marketing feels authentic to you AND to the person you're talking to.

Best of all, if the information on your giveaways is of high-content and high-value, word will spread quickly. They'll tell their colleagues, their friends, anyone who will listen, but only if you've given them something of value. And then it's just a question of providing more high content on a regular basis through easy stay-in-touch marketing vehicles, until the trust and credibility has been established and the prospect raises their hand when they're ready for your service or product. You'll be shocked at how quickly your pipeline will fill when you have the right 'Irresistible Offer'.

The key is, when you give generously, both in a giveaway and in content, you make it OK to offer other resources that will help that prospect. It's like reading your favorite magazine. When you love every article, chances are the ads in the magazine will also appeal to you. Same thing here.

Your Client Attraction Assignment:

So, start thinking about how you can give more generously:

• A special report?
• An audio download?
• A CD? A live seminar?
• A teleclass?

Once you put it together, make sure it's high-content (without giving away the farm) and that you have a way of continuing to speak to them regularly with more high-value stay-in-touch marketing vehicles. Then, you avoid being Client Repulsive and instead, you become extremely Client Attractive.

If you're looking for more ways to create a compelling marketing message and PULL clients toward you, I recommend the Client Attraction Home Study System™. I've outlined every Client Attraction technique in detail, and it's all there so you can start using it right away to get similar results. It's all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you're done with that, you move on to step two, and so on. SO easy. That's why my clients have gotten such great results from it. All the tools, scripts, templates, and examples are handed to you on a silver platter. You can get yours at TheClientAttractionSystem.com. Why struggle when you can just model a system that already works? (Reminder, it's going up from $247 to $697 soon, so act now.)

© 2008 Client Attraction LLC. All Rights Reserved.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System™ and http://www.clientattraction.com/, the proven step-by-step program to attract more clients, make more m’oney being self-employed, while having more time off to enjoy it all. To receive your F.R.E.E. Audio CD by mail and get weekly how-to articles on attracting more clients, visit http://www.clientattraction.com/.

Outsource And Be Rich: The Little-Applied Secret ALL Wealth-y Entrepreneurs Use

Let me share a big secret with you that all wealth-y solo-entrepreneurs know: If you want to have an ideal business, work less and make a whole lot more, I can assure you that you CANNOT do it by yourself. You must outsource!

You know how I know this? Because for years, I tried! For years, I tried to do everything in my business by myself, like the good "lone ranger" that I thought I was. You know what? It didn't work. In fact, a few years ago, I remember getting on the phone with my coach and crying for the first 8 minutes of our coaching call. He listened patiently as I sobbed and then said just one thing to me:

"Fabienne, Frank Sinatra didn't move his own pianos."

Silence on the phone. I stopped crying and it was like The Truth had been spoken. It may seem like a "duh" moment to you, but when I heard this for the first time, it felt like the skies had parted and the answer to all my problems were streaming down from the sky. I realized that I had been trying to "move my own piano", instead of focusing on my brilliance and my "genius" work – the stuff that I'm good at and that only *I* can do in my business.

The minute he said those words to me, a surge of energy went up my entire spine. I realized right then and there that I was trying to do the impossible by doing it all myself and that I would never be able to grow my business further if I didn't change the way I did things.

So I changed my whole way of doing business and I started DELEGATING different aspects of my business to others. And I'm deliriously happy to report that my business, my bank account (and my sanity) have never looked better!

Fact is, you cannot do it all on your own either. No matter how much you like to think that you can do it better, faster and more efficiently than anyone else, the fact remains that you will eventually burn out. In his book "No B.S. Business Success", Dan Kennedy talks about the worst number in ANY business is the number 1. Meaning, you never want to be the only one working in your business.

You MUST leverage your time and resources if you are serious about running a successful business, getting clients and finally making a good 1ncome being self-employed. There's just no way around it. And getting it ALL done means you have to eventually start outsourcing and delegating.

Thing is, you can wait like I did until you nearly crumble into a state of near exhaustion where things are falling through the cracks left and right OR you can come from a Full Practice Mentality and start getting assistance NOW, before you ever get to that place.

Proper outsourcing means delegating specific things to someone who's happy to do them for you:

• Stuff you're not good at
• Stuff you don't know how to do
• Stuff you don't have time to do
• Anything outside of your brilliance/genius (meaning, everything other than the stuff only you can do in your business)

Delegating allows you to strengthen your strengths, instead of trying to "better" your weaknesses. It means only working on your core competencies and focusing on your brilliance and genius work. In turn, you'll get more done, you'll make more mo-ney, and you'll enjoy more time off for the important things in life (like your family, your friends, you know, the important stuff.)

It's the ULTIMATE leverage!

Now, I have a team of 5 virtual assistants and one in-person assistant helping me on a part-time basis. On top of that, I get help from bookkeepers, attorneys, accountants, fulfillment houses, etc., so I can focus on doing what I do best: speak, write, coach and create products. Oh, and marketing too. Don't forget that. And because of it, I'm personally able to PRODUCE so much more than I've ever been able to.

But I know what you might be thinking. "That's fine for you, Fabienne, but I'm not in a place where I can bring on a whole staff of people." Well, believe me, I know about that because I used to be there too! This wasn't an overnight thing. It's taken me a few years to get to this point. But the good news is, you can start slowly and ramp up from there, like I did.

Here's what I want you to do:

• Calculate what you're worth per hour when you're doing your Brilliance/Genius work; that which only you can do
• Make a list of all the things you do each day
• Attach a dollar value to what you could pay someone to outsource this to

Example: Let's assume you're worth $200 per billable hour. Ideally you should be generating $200 or more for EACH hour you work. However, I'll guess you're doing DOZENS of things each day that someone charges less for (and is happy to do for $15, $25, $45, $75, etc.) These are the things you want to outsource, so you can make $200 every hour you DO work. It's all about working smarter and more efficiently.

To justify this, REPLACE the time you've saved with doing your Brilliance/Genius work and working on your Client Attraction assignments. Why? Because marketing = more clients = more do11ars. Enough said. (That doesn't mean you can go goof off. That's NOT the point, at least not at the beginning.)

Makes sense?

If budget is an issue, just start small. Focus first on tasks that will immediately make you money (stuff you're not doing now, stuff you don't know how to do) and set a maximum hour cap per month. Then, as re-venue comes in, you can grow from there.

Within months of my taking the leap and doing this, outsourcing helped bring in so much mo-re mo-ney, I was able to increase the hours I could delegate and outsource some more and I eventually doubled my revenues in ONE year.

You can too. It's really easy.

Your Client Attraction Assignment:

So, take out a sheet of paper and do the following:

• Calculate what you're worth per hour when you're doing your Brilliance/Genius work; that which only you can do
• Make a list of all the things you do each day that don't fall within the category of your Brilliance/Genius work
• Attach a dollar value to what you could pay someone to outsource this to
• Begin to outsource and delegate, little by little

I guarantee that you too will catapult your 1ncome as you focus more and more on business development and Client Attraction, as well as your genius work. You won't believe you ever did it any other way.

Need some resources on how to clear the decks and make Client Attraction a priority by outsourcing? Then get a copy of the Client Attraction Home Study System™. I've outlined every Client Attraction technique in detail, including outsourcing, and it's all there so you can start using it right away to get similar results. It's all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you're done with that, you move on to step two, and so on. SO easy. That's why my clients have gotten such great results from it. All the tools, scripts, templates, and examples are handed to you on a silver platter. You can get yours at TheClientAttractionSystem.com. Why struggle when you can just model a system that already works? (Reminder, it's going up from $247 to $697 soon, so act now.)

© 2008 Client Attraction LLC. All Rights Reserved.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System™ and http://www.clientattraction.com/, the proven step-by-step program to attract more clients, make more m’oney being self-employed, while having more time off to enjoy it all. To receive your F.R.E.E. Audio CD by mail and get weekly how-to articles on attracting more clients, visit http://www.clientattraction.com/.